Creative Approach
Myst Cosmetics, a women-owned Indian makeup brand, champions inclusivity and the belief that makeup is for everyone. During this project, I helped them redesign their packaging while leading a revamp of their social media presence, crafting a fresh visual style and content strategy that celebrated diversity and self-expression.
I also managed influencer-driven campaigns and developed supporting creative assets, helping the brand amplify its message and engage a wider, more inclusive audience.
PROJECT SCOPE
Packaging design, Social Media Marketing, Brand Collaterals.
INDUSTRY
Beauty & Personal Care
Executed as a freelance designer in 2020.
MYST COSMETICS
Turning beauty into a movement of confidence and creativity.
MYST COSMETICS
Turning beauty into a movement of confidence and creativity.
Myst Cosmetics, a women-owned Indian makeup brand, champions inclusivity and the belief that makeup is for everyone. During this project, I helped them redesign their packaging while leading a revamp of their social media presence, crafting a fresh visual style and content strategy that celebrated diversity and self-expression. I also managed influencer-driven campaigns and developed supporting creative assets, helping the brand amplify its message and engage a wider, more inclusive audience.
Creative Approach
PROJECT SCOPE
Packaging Design, Social Media, Brand Collaterals.
INDUSTRY
Beauty & Personal Care
Executed as a freelance designer in 2020.
Myst Cosmetics’ social media is built to feel bold, vibrant, and empowering, reflecting the brand’s mission to make beauty about confidence, not conformity. Custom illustrations, expressive typography, and unapologetic messaging create a space where makeup becomes a tool for individuality and self‑expression, not just a product.
Custom Illustrations
Kiosk Mockup
CONFIDENCE IN COLOR
Myst Cosmetics stepped away from the safe and expected, embracing a design style that was as fearless as its message. The rebrand infused color, personality, and unapologetic self-expression into every touchpoint, from packaging to social campaigns, building a look that sparks confidence, celebrates individuality, and redefines what a beauty brand can stand for.
