PIZZA CAT
Crafting a bold, cohesive visual identity for a brand that keeps pizza weird.
PROJECT SCOPE
Visual Identity, Brand Collaterals, Environmental Graphics, Social media Designs.
INDUSTRY
Food & Beverage
Developed as part of my role at Modish Creative, 2023 - 2024.
Lead strategy, design, social media and identity development.
SCOPE & OVERVIEW
Pizza Cat is a Michigan-based pizzeria with the unapologetic motto “Keep Pizza Weird,” celebrated for its quirky personality and inclusive menu options. My work focused on capturing that playful spirit and translating it into a bold, unified identity that spanned interiors, menus, recipe books, and social media. From vibrant wall murals and bar counter graphics to seasonal campaigns, the designs built a cohesive language that matched the brand’s offbeat energy while keeping it approachable and memorable, across both their carry-out brand and their sit-down concept, Pizza Cat Max, which pairs pizza with drinks and a more indulgent dine-in experience.
PROJECT SCOPE
Visual Identity, Brand Collaterals, Environmental Graphics, Social media Designs.
INDUSTRY
Food & Beverage
Developed as part of my role at Modish Creative, 2023 - 2024.
Lead concept, design, and identity development.
PIZZA CAT
Crafting a bold, cohesive visual identity for a brand that keeps pizza weird.
Pizza Cat is a Michigan-based pizzeria with the unapologetic motto “Keep Pizza Weird,” celebrated for its quirky personality and inclusive menu options. My work focused on capturing that playful spirit and translating it into a bold, unified identity that spanned interiors, menus, recipe books, and social media. From vibrant wall murals and bar counter graphics to seasonal campaigns, the designs built a cohesive language that matched the brand’s offbeat energy while keeping it approachable and memorable, across both their carry-out brand and their sit-down concept, Pizza Cat Max, which pairs pizza with drinks and a more indulgent dine-in experience.
SCOPE & APPROACH
Designing
flavor
The Pizza Cat recipe book was designed as a functional yet fun tool for the kitchen team. Each page was customized with detailed illustrations that visually broke down recipes step by step, making them easier to follow while keeping the brand’s playful energy alive. The result was a guide that doubled as both a practical resource for chefs and a vibrant extension of Pizza Cat’s bold identity.
DESIGNING FLAVOR
The Pizza Cat recipe book was designed as a functional yet fun tool for the kitchen team. Each page was customized with detailed illustrations that visually broke down recipes step by step, making them easier to follow while keeping the brand’s playful energy alive. The result was a guide that doubled as both a practical resource for chefs and a vibrant extension of Pizza Cat’s bold identity.
ONLINE PRESENCE
Pizza Cat’s carry-out feed leaned into vibrant colors, playful layouts, and bold photography to match its fun, grab-and-go energy. In contrast, Pizza Cat Max adopted a retro, neon-inspired aesthetic, creating a moodier, nightlife-driven look that reflected its sit-down dining and bar atmosphere. Together, the two created a cohesive digital presence while staying true to their unique personalities.
ONLINE PRESENCE
Pizza Cat’s carry-out feed leaned into vibrant colors, playful layouts, and bold photography to match its fun, grab-and-go energy. In contrast, Pizza Cat Max adopted a retro, neon-inspired aesthetic, creating a moodier, nightlife-driven look that reflected its sit-down dining and bar atmosphere. Together, the two created a cohesive digital presence while staying true to their unique personalities.
LOUD, PLAYFUL, COHESIVE
The Pizza Cat rebrand created a distinct voice for both sides of the brand, bright, playful energy for its carry-out identity and a bold, retro aesthetic for Pizza Cat Max. From interiors to menus, recipe books to social media, every design choice reinforced its unique personality while keeping the two branches visually connected. The result is a brand experience that feels fresh, memorable, and true to its irreverent spirit.
