Creative Approach
Focused on delivering natural and clean skincare, FullerEarth Botanicals brand needed an identity that felt grounded and fresh. I built the visual language around earthy color tones that reflect nature’s raw beauty and paired it with a minimal, hand-crafted illustration as the main logo icon.
The result is a brand identity that feels pure, authentic, and effortlessly modern, just like the products themselves.
PROJECT SCOPE
Logo Design, Visual Identity, Packaging Design, Brand Collaterals.
INDUSTRY
Beauty & Personal Care
Developed independently as a freelance designer in 2020.
FULLER EARTH BOTINACIALS
Designing a thoughtful brand and packaging system to reflect purity & nature.
FULLER EARTH BOTINACALS
Designing a thoughtful brand and packaging system to reflect purity & nature.
Focused on delivering natural and clean skincare, FullerEarth Botanicals brand needed an identity that felt grounded and fresh. I built the visual language around earthy color tones that reflect nature’s raw beauty and paired it with a minimal, hand-crafted illustration as the main logo icon. The result is a brand identity that feels pure, authentic, and effortlessly modern, just like the products themselves.
Creative Approach
PROJECT SCOPE
Visual Identity, Packaging Design, Brand Collaterals.
INDUSTRY
Beauty & Personal Care
Developed independently as a freelance designer in 2020.
Fuller Earth’s packaging is built on the idea of simplicity with intention. Inspired by nature’s earthy palette and a “natural, real” ethos, the design uses minimal elements and clean white space to highlight what matters most, the product itself. The initial lineup of eight items, from pouches to bottles, carries this cohesive aesthetic, making the range feel fresh, authentic, and effortlessly modern.
CLEAN BY DESIGN
In a category overflowing with noise, Fuller Earth stood out by keeping things simple, grounded, and intentional. From its earthy color palette to its stripped-down packaging, the brand identity was built to reflect the core values of purity and realness. The result was a system that’s not just easy on the eyes but honest, elevated, and aligned with the clean beauty it represents.
