BEYOND JUICERY & EATERY
Reimagining a brand’s social presence through vibrant, relatable content.
PROJECT SCOPE
Social Media Design, Content Creation, Photography, Social platform management.
INDUSTRY
Food & Beverage
Developed as part of my role at Modish Creative, in 2024.
Lead content strategy, design, and social media management.
Beyond Juicery + Eatery is a fast-casual food and beverage brand known for its fresh smoothies, juices, wraps, and bowls. With an expanding presence across the Midwest, they focus on making healthy eating accessible, vibrant, and community-driven. Recognizing the need to better translate their brand energy online, they brought us in for three months to develop a more creative, relatable, and engaging social media strategy—laying the foundation for stronger community growth and brand connection.
Context & challenge
Context & Challenge
Beyond Juicery + Eatery is a fast-casual food and beverage brand known for its fresh smoothies, juices, wraps, and bowls. With an expanding presence across the Midwest, they focus on making healthy eating accessible, vibrant, and community-driven.
Recognizing the need to better translate their brand energy online, they brought us in for three months to develop a more creative, relatable, and engaging social media strategy—laying the foundation for stronger community growth and brand connection.
The creative goal: to craft a social identity that blended brand consistency with playful, audience-first content—helping Beyond grow organically.
PROJECT SCOPE
Social Media Design, Content Creation, Photography, Social platform management
INDUSTRY
Food & Beverage
Developed as part of my role at Modish Creative, in 2024.
Lead content strategy, design, and social media management.
BEYOND JUICERY + EATERY
Reimagining a brand’s social presence through vibrant, relatable content.
Strategy & Insights
I built a content strategy focused on visual consistency, high engagement, and bold personality. The tone was playful and cheeky with a balance in the type of content ensuring they tied back to the brand.
Strategy & Insights
I built a content strategy focused on visual consistency, high engagement, and bold personality. The tone was playful and cheeky with a balance in the type of content ensuring they tied back to the brand.
CONTENT IN ACTION
To bring structure and creativity to Beyond’s social presence, I developed a detailed content calendar that balanced product-focused posts with fun, engaging concepts designed to stand out in the feed. The goal was to move beyond static product promotion and create a rhythm that kept the audience curious, entertained, and connected to the brand.
Content in Action
To bring structure and creativity to Beyond’s social presence, I developed a detailed content calendar that balanced product-focused posts with fun, engaging concepts designed to stand out in the feed. The goal was to move beyond static product promotion and create a rhythm that kept the audience curious, entertained, and connected to the brand.
The content strategy was built around a mix of categories:
Product & Lifestyle Photography - Showcasing menu favorites and people enjoying the products through photoshoots done in-house.
Engaging & Relatable Content - Creating memes, pop culture references, and trend-driven posts that resonates with the audience.
Video Content & Reels - Leveraging trending audio and reels to
boost organic reach and keep the brand culturally relevant.
Creative Concepts & Campaigns - Introducing out-of-the-box
ideas that brought a fresh, playful edge to the feed.
11K+ views
5500+ views
8000+ views
500+ over all shares & saves
6000+ views
11K+ views
5500+ views
8000+ views
500+ over all shares & saves
6000+ views
5500+ views
11K+ views
11K+ views
5500+ views
8000+ views
500+ over all shares & saves
6000+ views
6000+ views
500+ over all shares & saves
8000+ views
Tapping Into Trends
Strategically using trending audios, we crafted videos that felt timely and on-brand—making Beyond’s presence more current, playful, and discoverable. Each concept was carefully adapted to fit the brand’s voice, ensuring trends felt natural rather than forced. Leveraging trending sounds helped us tap into Instagram’s algorithm, driving up to 35% higher reach and generating 17% stronger engagement compared to static posts. This approach not only boosted visibility but also helped position Beyond as a more relevant brand.
TAPPING INTO TRENDS
Strategically using trending audios, we crafted videos that felt timely and on-brand—making Beyond’s presence more current, playful, and discoverable. Each concept was carefully adapted to fit the brand’s voice, ensuring trends felt natural rather than forced. Leveraging trending sounds helped us tap into Instagram’s algorithm, driving up to 35% higher reach and generating 17% stronger engagement compared to static posts. This approach not only boosted visibility but also helped position Beyond as a more relevant brand.
Photography
In-depth analysis for each months performance helped us build the following month's strategies accordingly.
In-depth analysis for each months performance helped us build the following month's strategies accordingly.
Beyond the Refresh
The refreshed content strategy didn’t just update Beyond’s look, it created a more consistent, relatable, and engaging social presence they could continue to grow from. By setting a strong creative foundation, we helped the brand show up with more clarity, confidence, and connection, giving them the momentum to carry their story forward, both online and beyond.
